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Uncle BigBay / product distribution
PricingLet’s collaborate

You’ve built something useful.
Let’s help more people discover it.

I offer creator-led distribution by testing your product, sharing useful content on X, and arranging relevant placements across my websites.

Apply for Product DistributionSee How It Works
Uncle BigBay, Ayodele Samuel Adebayo
Hey, I’m Uncle BigBay.

I help founders get their products discovered through hands-on testing, practical storytelling, social media content, and placements across my network of websites.

@unclebigbay143
Here are some of the products I’ve explored and shared with my community.
Bachs.io (opens a new tab)MoRoute (opens a new tab)Dbrij (opens a new tab)Lagos Life (opens a new tab)Pewbeam (opens a new tab)Lagos Run (opens a new tab)
Strategy
  • Hands-on exploration
  • Honest storytelling
  • Relevant visibility
01 / The idea

Why Distribution
Matters

Building something useful is one thing, but helping people see why it matters is another. I show people how your product fits into their lives or work.

  1. I use the product myself.

    I use your product before sharing it, so the content draws on real experience and gives people a reason to take a closer look.

    Uncle BigBay shares how he used Bachs on Naija Radio and considers making Buy Me a Malt available to other creators.

  2. I bring it into the conversation.

    Your campaign combines hands-on testing, practical demonstrations, sponsored X posts, and relevant website placements, with private feedback and a recap.

    Uncle BigBay invites builders using Bachs to share their product names, descriptions, and links in a community thread.

  3. I help people find your solution when they need it.

    The goal is to reach people who could become customers, while giving you useful feedback on how your product comes across. These posts show how those conversations can begin.

    JustMrPaper credits Uncle BigBay’s posts with helping him discover Bachs and shares a notification of his first payment.
02 / From genuine curiosity

I’ve been doing
this already.

I’ve been testing and sharing products for months, and Product Distribution makes that work a sustainable service.

01Hands-on product advocacy

Bachs.io (opens a new tab)

I used Bachs to accept support for Naija Radio.

I added a Bachs payment link to Naija Radio and shared how it worked, including the first support payment I received.

A reply from the communityDaniel of NGN STX (@obiokeke_) replies that Bachs reached hundreds of people's screens organically through Uncle BigBay’s efforts.
Daniel on the organic visibility around Bachs. View on X (opens a new tab)
02Returning Naija Radio sponsor

MoRoute (opens a new tab)

I explored how MoRoute could help on a Lagos–Ibadan journey.

I tested MoRoute’s safety features and explained how travellers could use them, noting that verified reports may still be outdated.

Feedback from a returning sponsorAfter I shared a published post and upcoming scheduled posts, MoRoute replied: Wow.....this is really cool. You always give us reasons to come back.
MoRoute · Direct-message feedback from a returning Naija Radio sponsor.
03Product collaboration

Dbrij (opens a new tab)

We celebrated new signups during our collaboration.

This WhatsApp exchange captures Dbrij sharing news of new signups during our collaboration.

From our WhatsApp conversationWhatsApp exchange quoting ‘3 users signed up in the last 10mins’, followed by excited replies including ‘let’s gooooo’ and ‘not bad!!’.
Dbrij · A reported signup update from our collaboration.
04Organic advocacy

Lagos Life (opens a new tab)

I joined the conversation about building Lagos Life.

I shared Lagos Life with my community and co-hosted an X Space with its creator to discuss the product and its future.

Inside Lagos LifeUncle BigBay’s post showing the Naija Radio House in Lagos Life Sim, where players can listen to real Nigerian radio stations.
The Naija Radio House in Lagos Life, powered by my Naija Radio API. View on X (opens a new tab)
05Organic advocacy

Pewbeam (opens a new tab)

I shared my experience with Pewbeam, including the hiccups.

When my sermon notes appeared to be missing, Pewbeam’s founder helped restore them, and I shared the experience with my community.

Trying Pewbeam for sermon notesUncle BigBay shares downloading Pewnote by Pewbeam to take sermon notes at church.
06Organic gameplay & distribution

Lagos Run (opens a new tab)

I tried Danfo Run live with my community.

I livestreamed Danfo Run alongside other Nigerian-made games to introduce my community to the games and their builders.

Playing Lagos Run liveUncle BigBay livestreams Danfo Driving School in Lagos Run.
A space for your product

Yours could be next.

Tell me what you’re building so I can take a closer look at your product.

Let’s explore your product
My own products & ecosystem

I build products and share what I learn along the way.

You can explore the products I’m building and the spaces where I connect with other builders below.

SabilyticsWebsite analytics (opens a new tab)Africa Is BuildingAfrican products & their builders (opens a new tab)Buy Me a MaltSupport the people behind the work (opens a new tab)Naija RadioNigerian radio, wherever you are (opens a new tab)AdsRosterWebsite advertising & sponsorships (opens a new tab)One Million SquaresA shared canvas on the internet (opens a new tab)PuzzofmePuzzles, play & a little competition (opens a new tab)
These are real experiences and my own projects, not testimonials or claimed results from these new paid campaigns.
From my timeline

See how I share my experiences with real products.

These posts show how I share my experience of using a product to help people understand what it does.

Nigerian-made games

I played live with my community.

I invited my community to join me live as I explored Danfo Run, Lagos Life, and Madam Koi Koi.

Uncle BigBay announces a livestream trying Danfo Run, Lagos Life, and Madam Koi Koi, with a live broadcast graphic featuring all three games.
MoRoute · November 3, 2026

I explained how MoRoute could help on a real journey.

A Lagos–Ibadan journey became a practical way to explain road reports, live trip monitoring, and roadside assistance.

Uncle BigBay’s X post explaining MoRoute through a Lagos–Ibadan travel scenario, with screenshots of the app’s Safety Reports screen.
Bachs.io · October 10, 2026

I built with Bachs and shared my experience.

After using a dedicated payment link to add the ‘Buy Me a Malt’ feature to Naija Radio, I shared how it worked and what the experience meant to me.

Uncle BigBay’s X post describing using Bachs to add Buy Me a Malt to Naija Radio, including a screenshot of the integration and his first payment.

These screenshots show my X posts and their engagement at the time they were captured, rather than results promised for future campaigns.

03 / A conversation, then a collaboration

How it works.

We start with your product and work together to help the right people discover it.

  1. 01 of 4

    Submit your product.

    Tell me what you’re building, who it’s for, and what you hope to achieve.

  2. 02 of 4

    I explore and evaluate it.

    I check how your product works and whether it fits my audience.

  3. 03 of 4

    We agree on a suitable campaign.

    We confirm scope, timing, available placements, and payment before work begins.

  4. 04 of 4

    I share useful content and honest feedback.

    I explore real use cases, publish the agreed content, then share private feedback and a recap.

04 / Introductory pricing

Plan your Product Distribution campaign.

Make room for your product

Choose your content days.

Each content day is a day I publish original content about your product on X. My preparation doesn’t count.

days

I choose publishing dates based on audience activity, so days may be spread out. Add any launch date or deadline to your notes.

What goes into your campaign
  • Product exploration
  • Practical storytelling
  • Sponsored X content
  • Website placements
  • Private feedback
  • Campaign recap
Your campaign estimate
Product exploration / setup
₦20,000
Content days
1 day
Rate per content day
₦5,000 / content day
Campaign subtotal
₦5,000
Estimated total₦25,000
Continue to your product
05 / Across my product network

Beyond Social Media

Your campaign can also include advertising on relevant websites in my network, helping people discover your product beyond my X audience.

Combined traffic · Africa Is Building + Naija Radio + Puzzofme

Unique visitors
20,678Sum of unique browsers reported by each website
Page views
60,052Across all three websites in the reported periods
Placement 01

Africa Is Building

Reach people exploring African-built software and the founders behind it through relevant placements on Africa Is Building.

Visit Africa Is Building (opens a new tab)
Africa Is Building homepage featuring African-built software, product discovery, and builder stories.
Africa Is Building · Product discovery and builder stories
Placement 02

Naija Radio

Brands can appear alongside the listening experience through featured sponsor and sidebar placements, as MoRoute does in this example.

Visit Naija Radio (opens a new tab)
Naija Radio with a featured MoRoute banner above the radio player and sponsored brand cards in both sidebars.
Naija Radio · Real advertising placements
Placement 03

Puzzofme

Brands can appear beside puzzles and player leaderboards, as Sabilytics and AIB Ship 2026 do in this example.

Visit Puzzofme (opens a new tab)
Puzzofme leaderboard with Sabilytics and AIB Ship 2026 brand cards in the left advertising sidebar and additional ad spaces on both sides.
Puzzofme · Real advertising placements

Other suitable portfolio websites may also be considered for your audience. Placements are managed through AdsRoster and depend on availability and audience fit. Existing paid sponsorships take priority. These examples include my own products; campaigns do not include every website or guarantee impressions or clicks.

06 / Builder to builder

Why work with me?

I build products too, so I understand the work behind yours.

I use that experience to find practical use cases and explain why your product could matter to someone.

I explore your product firsthand.

I share useful examples drawn from real experience with your product.

I bring it to my community.

My content helps people understand how they could use your product.

I extend its visibility across my websites.

I arrange placements where the audience and available space fit your product.

Custom builds and integrations can be discussed separately.

07 / Good questions

A few things
to know.

What counts as a content day?

A content day is a day I publish original content about your product on X. Exploration and preparation don’t count, and website placements are scheduled separately.

Do content days run consecutively?

Not necessarily. I choose publishing dates based on audience activity, and we agree on a completion timeframe. Include any launch date or deadline in your notes so we can plan around it.

Do you promote every product submitted?

I accept products that fit my audience and give me something useful and honest to share.

What happens if you don’t like my product?

I’ll explain my concerns and discuss private feedback instead, agreeing on any changes to the work or fees before proceeding.

Are positive reviews guaranteed?

You’re paying for exploration, content, and distribution, not a positive review, and paid promotion is clearly disclosed.

Do you guarantee users or signups?

I commit to the work and deliverables we agree on, but I can’t guarantee impressions, clicks, signups, customers, or revenue.

Can I choose the websites where my ads appear?

You can suggest websites, and we’ll agree on placements based on audience fit, availability, and existing sponsorship commitments.

Do you work with international founders?

I work with founders worldwide and offer separate introductory rates for Nigerian and international campaigns.

How does payment work?

Choose your content days and submit your product details, then pay securely through Bachs. I’ll contact you to agree on the campaign scope and completion timeframe.

Can I request a custom campaign?

You can describe what you have in mind in the form’s additional information field, and I’ll consider it based on fit and availability.

Your next chapter starts with a conversation

Let’s get your product in
front of the right people.

Apply for Product Distribution

These community posts reflect individual experiences with organic advocacy, not guaranteed outcomes from a paid campaign.